Hospitality sector looks to tap opportunities in underserved Indian market
Dec 21 Pandemic blues over, domestic travel unleashed and with global events like India’s G20 Presidency and men’s cricket World Cup turning up the volume in 2023, the hospitality sector will check into 2024 with optimism that it will be an unending party to tap the huge opportunity in an underserved market.
As the hospitality industry uncorks the champagne for the new year after having witnessed new highs in occupancy and room tariffs not just in metros but also in smaller cities and towns, it, however, is wary that issues such as long term funding accessibility, high GST rates, talent acquisition and complex business processes could spoil the party.