Viacom18 eyes 400 million viewers for Bigg Boss 17 on TV, digital platforms
Viacom18 is looking to scale up its tentpole entertainment property Bigg Boss to reach 350-400 million audience on both TV and digital for the seventeenth season while aiming to generate Rs 350 crore of revenue.
The media network is pitching Bigg Boss as the second most popular media property after the Indian Premier League. “Bigg Boss is the IPL of entertainment,” Viacom18 Head of Network Sales Mahesh Shetty told ET.