Maruti bets big on SUVs amid rising demand
Mirroring the strategy it once adopted in the passenger car market of straddling all segments with models at multiple price points, Maruti is likely to cover “all white space” in the SUV segment including micro SUVs, compact SUVs, and compact electric SUVs as well as two new four-metre SUV models, which will be pitted against Mahindra & Mahindra’s bestselling XUV700 model, said one of the persons aware of the company’s plans.
Maruti Suzuki India is gearing up for a strong SUV push with at least six out of ten new models planned for the next three years starting FY25 being sports utility vehicles (SUVs), reinforcing the Japanese carmaker’s strong intent to sharpen focus on the vehicle body type amid a rapid shift in buyer preference.