BigBasket jumps into buzzy quick delivery segment; will bring all grocery services in one app
: Tata-owned e-grocer BigBasket will launch its express delivery service, BB Now, next month, offering 10-20-minute grocery delivery, joining the quick commerce rush with platforms like Grofers, Swiggy’s Instamart, Dunzo and Zepto.
CEO Hari Menon told ET that the company will also be bringing all its grocery offerings in its main BigBasket app, which is being referred to internally as the ‘BB Super App’. BB Now, expected to be launched around the middle of December, will be part of BigBasket and the company has also started work to bring its subscription-based essentials delivery service, BB Daily, on to the main app, he said.
BB Daily competes with Swiggy’s Supr Daily, Reliance Industries’ Milkbasket and others. BigBasket’s other business-to-business (B2B) apps like BB Mandi may also be brought inside the BigBasket app.