Telcos run up huge costs to retain prepaid subscribers
India’s top telcos are struggling to hold on to mainly their pre-paid subscribers, underlined by their rising monthly churn that has triggered a sharp rise in customer acquisition costs, say industry executives and analysts.
Customer churn, they said, has almost doubled in the last two years, which has resulted in the likes of Vodafone Idea (Vi), Bharti Airtel and Reliance Jio seeing sharp jumps in SG&A (selling, general & administrative) expenses in the September quarter as the ..
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