Blaupunkt re-enters the Indian Market
German consumer electronics brand Blaupunkt is re-entering the Indian market through an exclusive licensing agreement with homegrown contract manufacturer Super Plastronics.
As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by Super Plastronics. The products will be available to consumers from July 10 on Flipkart.
Super Plastronics will invest more than Rs 200 crore in Blaupunkt in the next three years in technology and innovation, said Super Plastronics CEO Avneet Singh Marwah.
“Apart from that, we are investing in a new manufacturing plant in Uttar Pradesh. In the next three years, we are expanding our service centre from 550 to 760 and also investing in warehousing in tier 2 and 3 cities to improve last-mile delivery,” said Marwah.
Marwah said the company will strive to take Blaupunkt’s huge legacy in audio to the smart television segment to compete against the Chinese smartphone brands who have ventured into television.
“Within two years, we aim to capture 6% market share of the Indian TV market and counter Chinese smartphone brands,” said Marwah.
Super Plastronics is also the exclusive India licensee for Kodak and Thomson televisions and appliances in India.