Vi, Airtel back tariff plan to make consumers pay as per their usage
The next phase of telcos’ bid to boost average revenue per user (ARPU) is set to be around the pricing structure, with Vodafone Idea (Vi) and Bharti Airtel backing the pay-as-you-use or ‘tier-based’ tariff model where mobile users with higher levels of data usage have to shell out more.
But that could be difficult to implement on ground as market leader Reliance Jio is believed to be opposed to the tiering of price plans—where data
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