Smartphone brands ramp up offline play with experience centres, doorstep services before festive season
Smartphone brands are expanding their offline play by launching exclusive experience centres, doorstep servicing and even state-of-the-art service centres ahead of the festive season.
Market trackers said this will create differentiation in the overall buying experience by showcasing a smartphone maker’s product-line and result in increasing the brand’s mind share among consumers. They added that such experience centres can also help build trust among consumers.
Read more at: ECONOMIC TIMES
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