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Reliance Brands Ltd is in talks to fully acquire actress Alia Bhatt’s children wear brand Ed-a-Mamma for ₹300-350 crore, two industry executives said. Reliance Brands is a subsidiary of Reliance Retail Ventures, the conglomerate’s retail business holding company.
Ed-a-Mamma is an over ₹150-crore brand, according to media reports, and is primarily sold online. It is expected to strengthen the Reliance children’s wear portfolio. The country’s largest retailer currently operates.