Nestle plans to add more healthy options, plans to launch fortified products
Faced with over 60% of its product portfolio falling into the “unhealthy” segment, Swiss food giant is looking to reduce the sodium content and launch new products that offer healthier options to consumers in India as well as globally.
A leaked internal document has prompted the company — which has milk, instant noodles, soups, chocolates and coffee among its top product offerings — to accelerate the launch of fortified products and rapidly reduce the percentage of salt and sugar in its existing offerings, sources familiar with the strategy told TOI.
Options such as spinach and atta Maggi and Fruit O’Nuts Munch are part of the plan, with the R&D centre at Manesar being tasked with coming up with healthier options. “Our products comply with the local standards, but we are constantly seeking to innovate and renovate our products to reduce the sodium content,” said a source, while adding that the exercise is being undertaken globally.
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