The Industry Insights
  • Home
  • E-Magazine
  • Listings
  • Blogs
  • Startups
  • Industry
    • Finance
    • Technology
    • Real Estate
    • Construction
    • Manufacturing
    • Healthcare
    • Education
    • Entertainment
    • Tourism
  • Success Stories
  • Subscribe
  • Home
  • E-Magazine
  • Listings
  • Blogs
  • Startups
  • Industry
    • Finance
    • Technology
    • Real Estate
    • Construction
    • Manufacturing
    • Healthcare
    • Education
    • Entertainment
    • Tourism
  • Success Stories
  • Subscribe
No Result
View All Result
The Industry Insights
No Result
View All Result
Home Industry Entertainment

IPL – Sports or Entertainment

moin by moin
3 November 2020
in Entertainment, Industry
0
IPL – Sports or Entertainment
0
SHARES
117
VIEWS
Share on FacebookShare on Twitter

IPL – Sports or Entertainment

Started in 2008, IPL added a new word to India’s vocabulary: Sport-ainment! Its success has been a catalyst for the T20 boom across the sporting world. But for India, it was the beginning of a journey towards being a sporting nation. In addition to economic growth, it generated employment directly and indirectly. In short, the IPL has proved to be a true game-changer, with there being distinct pre-and-post IPL eras of sports marketing.

The first step towards building a Sporting nation

Live entertainment fuelled by a growing middle-class populace, internet penetration and other positives of the IPL allowed the creation of other sporting leagues. People now look at sports as a yearlong activity with serious investments and marketing spends.

More importantly, an ecosystem was being built from the grassroots levels with sports such as football, kabaddi, tennis, hockey, badminton, wrestling also taking cues from IPL.

Post-IPL, India has seen 8 plus sports taking the league route with a city based franchisee structure.

The emergence of a new audience

In 2008, the IPL created mass hysteria thanks to its brilliant strategies which involved the appointment of regional brand ambassadors and promotions for each franchisee in the competitive spirit of ‘My City My Team’.

The tournament amassed a collective audience which cheered for their respective city/regions and also in the process managed to attract a new breed of fans: women! Fans started actually going to stadiums in anticipation of the tournament and the curiosity heightened with every year.

Today IPL brings festivities to the family audience every summer and it’s their appointment with games at the stadiums and at home.

Brand marketing calendars tweaked around IPL

IPL brought in an exponential growth in terms of revenue into cricket. The biggest gainers were the players and technical support staff, especially overseas.

Sponsor interest and investment were sustained thanks to the consistent value created by the tournament year on year. Also, given the fact that India is a hub for both cricket and entertainment, the value potential of IPL was too good for corporates to ignore. It was a win-win situation for rights holders, players, sponsors and fans.

One for the future

While it is foolhardy to think that the IPL will help aspiring players attain legendary status, the tournament has completely changed the way T20 cricket is perceived in India. Of course, professionalism is a major plus point and more possibilities have opened up for players who once struggled to get in the limelight.

Also, money is the big motivating factor as potential talents now have an excellent chance to earn almost double what they used to earlier. This has also proven to be a foolproof marketing calendar activity for brands year on year.

And lastly, we have to hope that the essence of the game (tests) remains while the IPL goes about in its work of revolutionising cricket and inspiring other sports in India.

moin

moin

Related Posts

10 sleep strategies to help you cope with the COVID-19 pandemic
Healthcare

10 sleep strategies to help you cope with the COVID-19 pandemic

8 January 2022
COVID Fatigue and Your Mental Health
Healthcare

COVID Fatigue and Your Mental Health

8 January 2022
COVID-19 Vaccine Booster Dose: Who Should Get It? And How?
Healthcare

COVID-19 Vaccine Booster Dose: Who Should Get It? And How?

8 January 2022
Next Post
Rise of streaming services in India

Rise of streaming services in India

Nepotism in Bollywood

Nepotism in Bollywood

Lack of Opportunities in Indian Gaming Industry

Lack of Opportunities in Indian Gaming Industry

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow Us

  • 52.2M Fans
  • 121 Followers
  • 26.4k Followers
  • 143k Subscribers

Recommended

Jio leads Airtel in April user additions; Vodafone Idea loses more ground

Jio may price 5G smartphone between Rs 8k and Rs 12k: Report

4 months ago
AirAsia India assures travel agents about financial stability

AirAsia India assures travel agents about financial stability

2 years ago
As global brands take flight, Indian retailers book tickets for Russia

As global brands take flight, Indian retailers book tickets for Russia

10 months ago
SBAR- Improved communication for safer patient care

SBAR- Improved communication for safer patient care

2 years ago

Instagram

  • Photo by  amivitale   A kindergarten student looks up from beneath his cap on graduation day at the Willow Creek School in Willow Creek  Montana  Willow Creek became one of the first schools in the state   and the country   to reopen for in-person instruction  a decision made because Willow Creek is a rural community that had recorded no cases of COVID-19  Numerous safety protocols  including temperature checks  social distancing measures  and masks on faculty and staff  are in place  The educators are as much focused on the students  emotional well-being as academic progress  Follow  amivitale for more stories of hope and joy in the world   thephotosociety  schools  coronavirus  kindergarten  covid19  graduation
  • Photo by Saumya Khandelwal  khandelwal saumya   A guard stands watch from his post at a residence in Lucknow  India  which is in a nationwide COVID-19 lockdown  Follow me on  khandelwal saumya for more from South Asia
  • Photo by Diana Markosian  markosian   I   ve spent the past week in Milwaukee  Wisconsin  on assignment with  andycatarisano  meeting high school seniors who are finishing the school year at home due to the COVID-19 pandemic  Benny Draeger  18  from St  Francis High School  is one of them  On Friday  seniors took part in a celebration unlike any other before them  The school organized a parade  where seniors decorated their cars and drove around town as a way of celebrating the end of their year
  • Photo by  lynseyaddario   Pall bearers with African Caribbean Funeral Services in London lower the casket of a COVID-19 victim  Brandis Metcalf Roberts  who passed away after catching the virus in a care home following discharge from a hospital in West London  It was a double funeral for Roberts and his mother  Alexteen Alvira Roberts  who passed away of natural causes at 104 years old  Statistics show that people of color are disproportionately impacted by COVID-19 both in the U K  and the U S  Across England  funeral directors of different faiths and backgrounds are working to maintain tradition and adhere to religious instructions for burial  To see more of my work  follow  lynseyaddario   insidenatgeo
  • Photo by Robin Hammond  Hammond Robin      I have faced a lot of violence  mob attacks  police cases   because of my sexuality     In 2009  Pearl  not his real name   a transgender man from Ghana  was arrested  When he refused to  confess  to being lesbian  he was handed over to a crowd  Gasoline was poured on him as he was marched to a bonfire  Moments before what would have been Pearl   s murder  his father arrived  saving him  However  fatherly love did not extend to accepting Pearl   s gender identity  The  cure  lay in prayer  it was decided  Pearl was sent to a prayer camp  He eventually escaped the camp and a father who would never accept him  Today he   s an activist for transgender rights  June  Pride month  marks the anniversary of the Stonewall riots of 1969  which changed    gay rights    in the U S  and beyond  Transgender people of color were at the forefront of the riots  Around the world  they are still fighting literally for their lives   BlackTransLivesMatter  For more stories of survival go to  whereloveisillegal
  • Photo by  beverlyjoubert   As we continue to adjust to a world that has been changed so profoundly in the past few months  it is remarkable how much solace we can find in nature   even those parts of nature that had seemed quite unremarkable to us before  Natural wonders can be found anywhere   we just need to train our eyes to see them  Take the most ordinary bird in flight  add golden sunlight to illuminate a fan of translucent feathers  let the shadows of the tree line do the rest  A snapshot of nature   s beauty   and a little moment to soothe the soul   nature  birds  photography
  • Photo by  estherhorvath   I m always interested in how people spend their free time in the most remote locations on our planet  Josefine Stakemann  a geophysicist  plays her violin while resident at Neumayer Station III  in Antarctica  Scientists there spend 15 months conducting research  Please follow  estherhorvath and  awiexpedition for more science stories   Check out Nat Geo s link in bio for more on this story
  • Video by  joelsartore I Found on all continents except Antarctica and Australia  flamingos are one of the most recognized bird species in the world  Flamingos like these  lincolnchildrenszoo live in large colonies  sometimes numbering into the thousands of individuals  In the wild  these colonies often occupy mud flats with nearby estuaries  as this habitat provides the birds with breeding sites as well as abundant sources of food and reduced competition  Follow this flock over to  joelsartore to see more species featured in the Photo Ark   flamingo  bird  pink  PhotoArk  savetogether
  • Photo by Michael Yamashita  yamashitaphoto   Troubled waters  The Mekong River is in crisis  at its lowest level since record-keeping began  A drought in the lower basin countries of Thailand  Cambodia  and Vietnam  coupled with new dams built upstream in Laos and China  has exacerbated a perilous water shortage largely caused by climate change  With the drastically reduced water levels affecting food crops grown on its banks  and fish stocks that have fallen sharply  many of the 60 million people who depend on it have been forced to give up their former livelihoods as farmers and fishermen  Here   s what the healthy banks of Luang Prabang looked like back in the 90s  when I traveled the river from its source on the Tibetan Plateau to its mouth in Vietnam   s Mekong Delta  Recent news sources are reporting that this section is currently unnavigable    LuangPrabang  Laos  MekongRiver

Categories

  • Blogs
  • Business
  • Communication
  • Construction
  • Entertainment
  • Finance
  • Healthcare
  • In-House
  • In-House
  • Industry
  • industry-news
  • News
  • Newsletters
  • O Womaniya
  • Oil & Energy
  • Real Estate
  • Services
  • Startups
  • Success Stories
  • Technology
  • The Latest
  • Tourism
  • trending
  • Uncategorised

Topics

2018 FIFA World Cup 2018 League Asian Games 2018 Chopper Bike Market Stories the latest Visit Bali
No Result
View All Result

Highlights

Latest updates on whatsapp messenger allows searching messages by date and the drag and drop features

BSNL to start 5G services in 2024

Wikipedia gets first desktop update after ten years

Samsung wallet to start services in new 8 more regions including India and Brazil

Twitter offers new annual plan for subscription service

JIO True 5G services now live in more than 100 cities across India

Trending

Instagram Notes Now Coming To More Countries
News

Instagram Notes Now Coming To More Countries

by akash
1 February 2023
0

Instagram has expanded its ‘Notes’ feature, a way for users to share their thoughts, to Europe and...

Nothing Phone (2) may launch later in 2023

Nothing Phone (2) may launch later in 2023

31 January 2023
Lenovo introduces new Windows 11 laptops, Chromebooks for education

Lenovo introduces new Windows 11 laptops, Chromebooks for education

27 January 2023
Latest updates on whatsapp messenger allows searching messages by date and the drag and drop features

Latest updates on whatsapp messenger allows searching messages by date and the drag and drop features

25 January 2023
BSNL to start 5G services in 2024

BSNL to start 5G services in 2024

24 January 2023
  • About
  • Advertise
  • Careers
  • Contact

© 2022 The Industry Insights Magazine

No Result
View All Result
  • Home
  • E-Magazine
  • Listings
  • Blogs
  • Startups
  • Industry
    • Finance
    • Technology
    • Real Estate
    • Construction
    • Manufacturing
    • Healthcare
    • Education
    • Entertainment
    • Tourism
  • Success Stories
  • Subscribe

© 2022 The Industry Insights Magazine