Coca-Cola India partners with Adani Digital Labs for product sampling, consumer insights
Beverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary — Adani Digital Labs — to optimise the reach of its brands to consumers across the country. As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said.
Coca-Cola is among the first brands to make its products available on this platform, it added.
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