As global brands take flight, Indian retailers book tickets for Russia
Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike and Ikea have pulled out from there following Russia’s invasion of Ukraine.
Home furnishing retailer Maspar and fashion brand Killer Jeans are among the retailers exploring franchise opportunities in Russia.
So far, four Indian brands have signed initial agreements with Russian firms, and another half a dozen are expected to come on board later this week, said Susil Dungarwal, founder of retail consultancy firm Beyond Squarefeet Advisory that is facilitating partnership talks with Russian companies.
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