The Future of Event Planning
The future of event planning is fraught with uncertainties. With the rise of new COVID-19 variants, how will regulations on gatherings evolve? In an age where people can tune in virtually from the comfort of their homes, will attendees be willing to travel to be there in person? Getting “back to normal” is the talk of the town among event professionals. Yet, the future is unlikely to look anything like our pre-pandemic normal, as virtual event technology and changing attendee’s behaviors have utterly transformed the landscape of event planning. While we don’t have a crystal ball, we next identify some of the key emerging trends in the “new normal” of events, giving us a peek into the future of event planning.
- Smart Phones
In today’s time smartphones have such a profound influence on our lives and have helped us in every aspect of our business and will continue to do so in the future. Smartphone users have been exceeding rapidly around every corner of the world. Companies and event organizers should stop living in the past and start to believe in the smartphone’s present and future. They must accept the numerous methods by which individuals might engage with one another. In reality, smartphones keep more people linked than ever before, thanks to several apps that allow everyone to connect more simply and quickly.
- Event Apps
The number of applications is growing at an alarming rate with each passing day, and it has become critical for the majority of businesses. Over time, the quality and service provided by applications have improved. It is no different in the event industry. The event applications make the sector more accessible, faster, and interactive. As a result, the increased involvement of interactive mobile event applications has emerged as one of the most significant event trends.
- Live Streaming
YouTube and other streaming services have transformed the online media sector. The danger of ticket sales was previously cited as a reason for the live broadcast of the events. However, the situation has altered due to the dramatic development to reach individuals. Social media dialogues and public knowledge are only assisting firms in becoming more successful. Snapchat, which was previously mainly used by family and close friends to communicate images and videos, is now a marketing tactic for many enterprises, including the event sector.
- Social Ambassadors and Influencers
Over the past few years, social media has become the most active and widely utilized medium. Social media are influencing people’s lives to such an extent that they check their social media accounts from the time they get up until they go to bed.
While social media is capturing people’s attention, many businesses have realized that advertising on social media can be highly beneficial to the brand, which is where social ambassadors come in. They are the individuals who positively represent and speak about a brand before potential clients. As a result, many businesses are prepared to pay social ambassadors for favourable social media marketing.
- Experimental Marketing
Last year, experimental marketing was a significant trend, and it is still the most liked one. The primary goal of practical marketing is to create new and unique methods to interact and engage with consumers. The most excellent way to engage with customers is to provide them with a brand experience that includes all of their senses. Virtual Reality, Projection Mapping, Molecular Catering, Gesture Recognition Gaming, and 360-degree Photo Experiences are techniques employed in experimental marketing. Minor and major event management firms have already accepted the trend of practical marketing, and many more will do so in the future.
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