PUBG Mobile India relaunch soon as company signs cloud deal with Microsoft
PUBG Mobile fans saw a silver lining when last week a report suggested the company is planning to relaunch the smash-hit battle royale in India later this year. Several preparations are underway to ring in the re-entry of PUBG Mobile, including a marketing campaign that will go live sometime around Diwali.
Now, the company’s latest move seems a right step in that direction. PUBG Corporation’s parent company Krafton has signed a deal with Microsoft to store user data on Azure cloud network, which could allay the Indian government’s data localisation fears.
The latest cloud deal between Krafton and Microsoft will encompass a series of products, including the PUBG, PUBG Mobile, and PUBG Mobile Lite games. This means that all the user data from these three games will be hosted on Microsoft Azure servers, which are available in India as well. Krafton might choose to store the data of Indian users on Azure’s local servers, hence, complying with data localisation policy.
PUBG Corporation that has developed the original game and its various versions is a subsidiary of Krafton operating under the umbrella company Bluehole in South Korea. PUBG Corporation recently snatched the publishing rights of PUBG Mobile and PUBG Mobile Lite from Tencent Games in India.
Prior to the ban, the data of PUBG Mobile users from India was stored on Tencent Cloud in China. The government had announced a ban on PUBG Mobile and PUBG Mobile Lite in September alongside several other apps.