Amazon India launches special storefront to highlight products of women-led businesses

Amazon India on Friday said it is launching a special storefront highlighting products made available by more than 450 women-led small businesses on its online marketplace. The e-commerce major – which has partnered with UN Women to support women-led businesses – will also make a contribution basis every transaction on the storefront to NGO Nanhi Kali for sponsoring education of underprivileged girls.

“It is no secret that the economic disruption caused by the pandemic has hit women-dominated sectors and small businesses the hardest, leaving women vulnerable to the loss of livelihoods…entrepreneurship amongst women can play a pivotal role in creating stronger economic outcomes for society,” Amazon India Senior VP and Country Head Amit Agarwal said during a virtual event.

He added that over the last decade, women-owned businesses have increased penetration amongst enterprises in India, and this has been made possible by consistent investments from national and state governments, the private sector, financial organizations and educational institutions.

“At Amazon, we remain committed to supporting the success of women-led small and medium businesses…Technology and e-commerce have emerged as equalizers that can provide women a level-playing field, enabling them to build scalable businesses and create a positive impact in society,” he said.

“We’re excited to announce the launch of a special storefront highlighting close to 80,000 unique products made available by more than 450 women-led small businesses on our online marketplaces. We are also extremely glad that we are partnering with an organization like UN Women to support these small businesses,” he added.

Agarwal noted that for every customer order from the storefront, Amazon will donate Rs 25 to NGO partner, Nanhi Kali towards sponsoring the education of underprivileged girls. Besides, Amazon India will have limited edition bookmarks that will feature inspiring stories of women entrepreneurs that will be shipped with books purchased from the e-commerce platform. “We believe that these stories will go a long way to showcase how women entrepreneurs are succeeding and to add to inspire others around them,” he added.